Sony cuts Blu-ray player price
With the high-definition movie disc platform still in the VCR-or-Betamax stage, the Sony Corp. said Monday it is cutting the initial price of its new Blu-ray disc player that began shipping this week.
The Tokyo-based manufacturer announced a $599 list price for the new BDP-S300 player in February, but has now set the list price at $499.
Sony's Blu-ray format, also supported by Samsung and Pioneer, is one of two competing high-definition disc formats seeking to gain dominance in the market. The other format, HD DVD, is supported by Toshiba, Intel and Microsoft.
Sony cuts Blu-ray player price