'Our industry talks about the importance of listening to customers but we are taking action that makes that even easier,' said Ulrich Ogiermann, TIACA chairman, in a statement. 'Similarly, shippers often claim that their voice is not heard by airlines and forwarders so I hope they will take this opportunity to become members of TIACA and to participate proactively in the association.'
TIACA's free membership offer defines shippers as a manufacturer, wholesaler/distributor, retailer, or the ultimate importer/original exporter.
The association plans to approach shippers around the world to ensure it attracts global representation of their views and needs and they will be offered the opportunity to actively participate in its events, starting with its International Air Cargo Forum & Exposition in Amsterdam on Nov. 2-4. Dedicated shipper presentations will form part of the conference, the association said.
Shippers can register for their free membership here.