The Florida Strawberry Growers Association places an initial estimate on losses at $15 million. That number could increase depending on how well strawberry plants recover during the remainder of the season.
Florida's strawberry industry, which is concentrated primarily east of Tampa in Hillsborough County, generated more than $270 million in revenue last year.
The January freeze did not destroy core plants, and in the immediate aftermath of the freeze it appeared damage was minimal. But as plants bloomed after the freeze, may berries were deformed, meaning growers had less crop to sell and received a lower price for underdeveloped fruit, said Shawn Crocker, strawberry association executive director.
The key for the industry will be how well the crop recovers and how much fruit is produced during the remainder of the season, Crocker said. The strawberry season runs from November through March.
Brokerage Compliance Symposium
The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.
F3 Awards Dinner
The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.
F3: Future of Freight Festival
Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.
The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register NowThe night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register NowIndustry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now