INTTRA, Maersk extend strategic partnership

   The portal-based ocean shipping network INTTRA and the world’s biggest container carrier Maersk Line said Wednesday they have entered into an expanded strategic relationship to automate shipping processes.
   The deal encompasses Maersk Line and its subsidiary brands, including its intra-European entity Seago Line, Safmarine and its intra-Asia entity MCC.
   Maersk and INTTRA have partnered for 12 years, with Maersk being one of the founding backers of INTTRA.
   “Since first working together, the two companies have maintained a joint commitment to improve customer satisfaction, remove costs and drive efficiencies through the use of e-commerce solutions in the ocean shipping industry,” the companies said. “As both the market and customers have matured, INTTRA and Maersk Line have evolved e-commerce from an independent IT activity to an essential business solution for more profitable commercial growth.”
   Maersk said its customers will access the same services using INTTRA’s multi-carrier solution or Maersk Line’s proprietary e-business solution.
   “We have seen firsthand the benefits of integrating technology and business solutions to drive success in the ocean shipping industry,” said Jesper E. Thomsen, head of sales and customer service at Maersk Line. “By leveraging INTTRA e-business solutions, we are able to continue to provide more value to our customers and position ourselves for long-term growth. We recognize that our continued expansion of e-business solutions is vital in maintaining our position as the industry’s leading global carrier and meeting our commitment to customer service excellence. As such, it was a natural decision to renew our growth contract with INTTRA.”
   “Our long history as strategic business partners serves us both well as we enter this period of growth with a strong focus on better serving current customers, as well as new customers who are seeking to reap the rewards of e-shipping solutions,” said Ken Bloom, CEO at INTTRA. – Eric Johnson