FedEx rebrands global e-commerce solutions as FedEx CrossBorder

The FedEx CrossBorder service, formerly Bongo International, offers front-end website customization for international sales, as well as customs and logistics services.    FedEx Corp.’s international freight forwarding arm has rebranded Bongo International, its one-stop e-commerce service offering, as FedEx CrossBorder.
   FedEx bought Bongo for $42 million in December 2014 to simplify e-commerce exports for electronic retailers. FedEx CrossBorder offers a comprehensive service that covers duty and tax calculations, export compliance management, harmonized tariff code classification, fraud protection, currency conversion and international payments options that ties into the retailer’s website.
   The business model is designed to make it easier for retailers to reach overseas customers without having to worry about setting up all the necessary financial, regulatory, logistics and technology infrastructure. Once an online or mobile sale has been consummated, the retailer ships the package to a FedEx distribution center where FedEx Trade Networks arranges international transport.
   “Only about one-third of U.S. based global e-commerce sites accept foreign currencies, and research tells us that customers are more likely to abandon shopping carts that only show U.S. dollar pricing,” said Chip Hull, vice president, FedEx CrossBorder. “FedEx CrossBorder addresses international purchasing obstacles with a seamless checkout and delivery approach that accepts over 80 currencies, provides 15 payment options, manages multiple delivery options, and offers credit card fraud protection, all through a single platform.”
   UPS, Pitney Bowes, and SEKO Logistics are among those offering similar international e-commerce services.