The company was founded in 2000 as a joint venture between chemical giant Eastman Chemical Co. and software developer Global Logistics Technologies Inc. Armed with Eastman's roughly 4-billion kilograms of outbound freight, the venture quickly built support from shippers, intermediaries and carriers.
Atlanta-based Cendian has more than $1 billion in purchasing power, providing logistics services for all shipping modes and throughout the chemical logistics supply chain. It provides a network of more than 300 preferred logistics service providers worldwide.
The company collaborated with branding and design consultancy Landor Associates in creating the new name and accompanying corporate identity.
'Our company is a trusted business partner for our clients, and our new corporate identity reflects the unique and important role that we play in helping them compete in today's business environment,' said Mark A. Kaiser, chief executive officer of Cendian.
Brokerage Compliance Symposium
The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.
F3 Awards Dinner
The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.
F3: Future of Freight Festival
Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.
The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register NowThe night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register NowIndustry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now