Kenco opens new innovation lab for warehouse automation testing

30,000-square-foot Chattanooga facility triples testing capacity a decade after its first lab opened

(Photo: Thomas Wasson / FreightWaves)

CHATTANOOGA, Tenn. — Kenco opened a 30,000-square-foot Innovation Lab on Sept. 10, tripling a testing footprint the third-party logistics provider first built in 2015.

The larger facility allows Kenco to run warehouse automation testing on larger and more complex systems. It also allows more of those systems to run side by side. Testing takes place inside a building designed to mirror real-world warehouse conditions so results carry over to a live distribution center.

Ainsley Williams, vice president of automation and innovation at Kenco, described the expansion as benefiting both manufacturers and customers.

“The Innovation Lab has long stood as the convergence point for leading technologies and real-world applications, helping both manufacturers and customers identify and realize what’s possible,” Williams said. “By tripling our innovation footprint, we can further provide a space for OEMs to continue experimenting with their products in a real environment and for customers to explore product and value without having to invest in them.”

A Decade From 10,000 Square Feet to 30,000

The original lab was created to help the company understand how emerging technologies such as automation would affect its operations.

“In 2015 we kind of started this journey. We put together a 10,000-square-foot innovation center because we wanted to understand how emerging technology, automation technologies, would be applied in our operation and how that would affect operation as well as our customers,” said Denis Reilly, president and CEO of Kenco, at the lab’s Sept. 10 ribbon-cutting. “And back then a lot of things were in play — nothing as solid as it is today — but we were seeing all these emerging initiatives going on out there.”

Reilly credited Kristi Montgomery, vice president of strategic transformation, with starting that process roughly 10 years ago. As the technology grew, so did Kenco’s technology ambitions.

“As both the industry and Kenco’s automation ambitions continue to grow, that space no longer supported our breadth of technologies that we wanted to evaluate, demonstrate, and develop,” Reilly said.

Kenco operated 140 locations across North America and had more than 7,500 employees as of August 2025, roughly 800 of them at its Chattanooga headquarters.

The opening drew former U.S. Sen. Bob Corker and Tennessee state Sen. Bo Watson, along with representatives from the Chattanooga Area Chamber of Commerce, Hamilton County Schools and the University of Tennessee campuses at Chattanooga and Knoxville. A large automation project with Thomas Goldsby, the Dee and Jimmy Haslam Chair in Logistics at UT Knoxville’s Haslam College of Business, is already underway, Reilly said.

Vendor Neutrality Shapes the Testing Environment

The lab is intentionally vendor-neutral by design. An OEM gets a working building to run equipment in, while a customer gets a look at that equipment with no purchase order attached. Kenco collects evaluation data on both. Neutrality is also the thing a 3PL can offer that a manufacturer’s own demonstration center cannot, because Kenco has no product line to defend when a system underperforms on its floor.

“This facility actually serves as more than a lab. It’s a working environment where we can validate technologies, we can develop solutions, and we can explore what is next for our customers and our operations,” Reilly said.

Warehouse Automation Testing and the Labor Question

Every automation rollout eventually has to answer the same question from the warehouse floor: How does it affect labor?

“Automation is not about replacing people. It’s about enabling them,” Reilly said. “These solutions help reduce excessive walking, eliminate tedious and repetitive work, minimize physically demanding tasks, and create safer, more sustainable work environments.”

This enablement via automation will continue to have a human in the loop. It will be a much more efficient associate, powered by these emerging technologies.

“Now, as you tour the facility today, we encourage you to view these technologies through the lens of a warehouse associate, because that’s where it’s geared towards,” Reilly told the room. “The senior warehousemen — you’re having to do picking and you’re having to do warehouse activities — try to take it from that perspective so you can understand how it’s going to impact their lives as well as the day-to-day operations out there.”

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Thomas Wasson

Based in Chattanooga, Tenn., Thomas is a writer and trucking analyst at FreightWaves. He reports on emerging truck technology trends and hosts the Truck Tech and Loaded and Rolling newsletters and podcasts. Previously, he worked at the digital trucking startup aifleet, Arrive Logistics and U.S. Xpress Enterprises. While at U.S. Xpress, he focused on fleet management, load planning, freight analysis and truckload network design.