3PL Summit: Freight cycle puts truck brokers in good spot — Great Quarter, Guys

High load demand will translate into margin expansion for brokers

INTERVIEW TOPIC:  Outlook for freight brokers

SPEAKER: Bruce Chan, vice president and senior analyst, Transportation & Logistics Equity Research Group at Stifel

BIO: Chan covers freight forwarding, airfreight, contract logistics, truck brokerage and asset-light trucking. He was named a 2018 Rising Star by Institutional Investor Magazine. Chan has a law degree from the University of Maryland.

TAKEAWAY: Freight brokers’ value proposition is becoming more evident in this period of record tight capacity, connecting shippers in desperate need of transport with a very fragmented market of capacity providers.

KEY QUOTES:

“When you think about the changes that are happening in e-commerce, in the supply chain right now, and the technology advances that are coming in play, there’s also a need for a consolidated intermediary to help the fragmented capacity base and shipper base to navigate all these challenges.”

“There’s a lot of confusion about where we are in the freight cycle, and I think a lot of that is because the traditional indicators that we use to forecast may be broken down a bit. We’ve seen a nice level of truck orders, but where are the deliveries? And where are the drivers? We have driving schools that were shut down for a long time, COVID issues that are preventing new drivers from entering the market, and the Drug and Alcohol Clearinghouse that are also presenting some headwinds.”

“We’ve had a couple of head fakes [about the cycle peak]. Then we get the unseasonable Texas snowstorm, $1.9 trillion in stimulus coming down the pike. These are all things that suggest we’re a little earlier in the cycle than common wisdom would dictate. … We are coming up against tougher comps in the back half, but we still have a long way to go in the inventory replenishment cycle to catch up to par. And when you think about the additional demand spike that’s coming, the revenue growth trajectory looks pretty good.” 

“Spot pricing has really whipped around and made it difficult for brokers to keep pace and manage stability in those margins. Meanwhile shippers, especially the ones with leverage, are pushing out bids that in some cases are preventing the broker from adjusting their business to respond to the market. But like any other cycle, I think we’ll see that easing of the margin spread. You’ll see brokers recoup that margin on the tail end of the market.”

Upcoming FreightWaves Events
Compliance

Brokerage Compliance Symposium

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Awards

F3 Awards Dinner

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
FreightTech

F3: Future of Freight Festival

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

October 27, 2026 – October 28, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Compliance Brokerage Compliance Symposium Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
Awards F3 Awards Dinner Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
FreightTech F3: Future of Freight Festival Oct 27 – Oct 28 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now