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Adidas Group plans to bolster its retail sales network to 12,000 outlets in China by 2020.
The global trade management solutions provider Amber Road said Monday that adidas Greater China, a global leader in the sporting goods industry, will use the software company’s China Trade Management (CTM) solution to automate and centralize its China General Trade activities.Established in 1949, adidas Group is one of the most famous sports brands in the world, selling a variety of sports products including footwear, apparel, hardware and accessories. The Group plans to bolster its retail sales network to 12,000 outlets in China by 2020, with much of the growth slated for smaller cities. A growing enthusiasm for sports across China has helped adidas improve sales in the region, making it one of the most profitable markets for the company.
Conducting international trade within China can be difficult and complex. With various challenges brought by huge import and export volume, and minimal advance notice of regulatory changes, adidas China needed an automated solution to help reduce manual-based operations, minimize clearance delays and compliance risks, and respond to regulatory changes quickly, the company said.
“Amber Road’s CTM InSight function will equip the adidas China team with self-compliance capabilities, which helps them conduct comprehensive and regular internal audits to proactively identify and resolve non-compliance issues with agencies in a timely fashion,” said Kae-Por Chang, managing director, Amber Road China.
adidas will also use a CTM business intelligence dashboard to centralize management, improve clearance process visibility, and enhance internal controls. Chang said implementing the CTM solution will better enable adidas to apply for China Customs Advanced Certified Enterprise status (analogous to the United States’ Customs-Trade Partnership Against Terrorism program) status to get international trade facilitation benefits.
