APL WEB SITE TO OFFER INTERACTIVE “CHAT” CAPABILITY
APL has enhanced its Web site with an interactive Internet “chat” capability, for customers to get instant help with shipping and technical questions while conducting transactions online.Through text messages, customers are connected with experienced sales or customer-support technicians who provide the carrier's customers with e-commerce support, including after-sales support, on a real-time basis.
The chat capability is designed to help customers feel more comfortable in their transition to e-commerce, said Hans Hickler, senior vice president for customer support and information strategy for APL.
An instant help icon has been added to the screens of all customers who use a customized APL Internet portal. The chat feature will be available weekdays on a 24-hour basis.
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