Calvin Klein teams up with Amazon for exclusive online sales

The apparel retailer will exclusively sell its products on Amazon.com this holiday season, with additional pop-up sales that will feature Amazon tech, according to a report from the Wall Street Journal.    Amazon, Inc. and Calvin Klein have teamed up for the holidays as the apparel maker looks for new ways to reach shoppers amidst the decline in department store visit, according to a report from the Wall Street Journal.
   Calvin Klein items have been sold on Amazon for several years, but the company’s products will now be exclusively sold at Amazon and not in department stores. The designer, which is owned by PVH Corp., is also working with Amazon Fashion on holiday pop-ups in New York and Los Angeles, as well as an exclusive online stop at Amazon.com/mycalvins. The brick-and-mortar pop-up stores will stock classic and exclusive ranges of Calvin Klein underwear and loungewear, while the website will have an added Calvin Klein jeans offering, the Wall Street Journal reported.
   Amazon tech will be used at the pop-ups, with the stores monitored by webcams that can be turned on via an Amazon Echo Look and allow shoppers across the country to communicate with each. Additionally, each item will have a barcode that can be scanned and bought directly on the Amazon app, and is accompanied by a real product review. However, no products have a price, as Amazon prices change based on a proprietary algorithm or formula, the Wall Street Journal said. 
   “We want to reach consumers wherever they are shopping,” said Cheryl Abel-Hodges, president of PVH’s underwear group, to the Wall Street Journal. “Digital is one of our fastest-growing channels, and Amazon is a really important part of what is happening in digital.”