Carboard box alternative comes to U.S.

   London-based Notbox Co. has brought its eco-friendly cardboard box alternative to the United States and Canada, hoping to gain some market share in the $424 billion global packaging industry, of which North America accounts for more than 25 percent.
   Recyclable Notboxes are said to use lower costs — the company claims that removing cardboard from the supply chain could save more than $10 million — produce less waste and bolster a user’s environmental cachet. The durable boxes, which can be used up to 20 times, come in different shapes and sizes, and can be folded flat when not in use.
   “Currently, cardboard is used to ship 90 percent of all products in the U.S., but the growing focus toward sustainability by businesses and consumers makes this the perfect time to bring a product like Notbox to the market,” Thomas Hellmann, chairman and president of Notbox North America, said in a statement. “Reducing corrugated cardboard excess is one of the fastest and most effective steps a company can take to reduce waste and is high on the corporate agenda.”