Laurent Binetti spent more than 20 years with Dell.
CEVA Logistics has appointed Laurent Binetti as its new chief commercial officer.
Binetti officially will join the company Saturday.
Binetti spent more than 20 years with Dell and held several senior commercial positions in Switzerland and the U.K. He successfully expanded the company’s presence into new geographies and developed new products and services.
After leaving Dell, he led several start-up initiatives, helping young entrepreneurs structure their go-to-market strategies.
CEVA CEO Xavier Urbain said Binetti “will bring different and exciting views on how to bring our commercial and business development activities to the next level.”
Binetti will be based at the CEVA Logistics head office in Baar, Switzerland, and he will be part of the executive board.
CEVA hires chief commercial officer
