CEVA launches mobile tracking app

   CEVA Logistics, a global supply chain management company, has launched its first mobile app, CEVA Mobile, which allows customers to track the exact location of every shipment using their iPhone or iPad. CEVA said this will work with the hundreds of millions of tons of cargo it delivers every year for more than 15,000 customers.
   CEVA hopes the app will provide a simple and flexible way for customers to find the status of their air freight, ocean freight, and customs brokerage shipments around the globe. CEVA Mobile provides shipment tracking access using the customer’s shipment reference or house number.
   CEVA’s Chief Information Officer Peter Dew said, “Visibility is an integral part of any supply chain and this app, in combination with our online CEVA Trak tool, makes it quick and convenient to see exactly where a customer’s goods are at any given point in the supply chain.”
   The company is already working on additional functions, systems integration, and support for Android and BlackBerry devices for this and other mobile platforms.