CNF plans to change name to Con-way

CNF plans to change name to Con-way    Palo Alto, Calif.-based transportation holding company CNF Inc. plans to change its name to Con-way Inc. as part of rebranding process designed to create one single brand among its subsidiaries.
   CNF is the parent company of Con-Way Transportation and Menlo Worldwide, incorporating Menlo Logistics and Vector Supply Chain Management.
   “The Con-way name has emerged as a powerful, respected brand in its own right, known for service excellence and superior shareholder value. It portrays with more clarity who we are today, and what we will be in the future,” said Douglas W. Stotlar, CNF president and chief executive officer.
   “The company is examining options for conversion of Menlo Worldwide Logistics to the new Con-way corporate brand,” CNF said in a statement.
   “We’re confident this branding initiative will relieve market confusion, while capitalizing on the equity and goodwill of the Menlo and Con-way organizations as the foundation to grow our business in high-quality freight transportation, logistics and global supply chain management services,” Stotlar said.
   CNF shareholders will vote on the renaming at the company’s annual meeting, April 18. If successful, the company will adopt CNW as the new ticker symbol on the New York Stock Exchange.