AFS Technologies announced it has expanded its trade promotion partnership with Otis Spunkmeyer, a North Carolina-based baked goods manufacturer that leads in the cookie dough space.
With this expanded contract, Spunkmeyer will increase its use of AFS’s ContractPro and related data services. AFS said Spunkmeyer will also extend the use of these tools to the Canadian market.
Spunkmeyer will integrate AFS’s new Discovery Analytics, an intelligence platform that supports ContractPro data covering sales, promotion spend, and direct-versus-indirect volume analyses.
AFS serves more than 1,500 customers across the Americas with a focus on the food, beverage, logistics and financial segments. The company’s products are available in both licensed and Software-as-a-Service models.
Cookie maker boosts trade with AFS
