‘Cultural logistics’

Eighteen years ago Sebastian Stahl was working at a freight forwarder handling what he thought was a routine shipment from the United States, when a couple of days later “I had about 20 young men in my office a couple of days later saying ‘where is my shipment, where is my equipment, where is my luge sled?’ ” The men turned out to be members of the U.S luge team. From that moment on, Stahl took it upon himself to start learning about the intricacies of moving sports equipment.