DHL rebrands Global Mail

With the new name, the integrator has put a larger emphasis on the importance of online commerce.    DHL officials have changed the name of its Global Mail business to DHL eCommerce to better reflect the importance of ecommerce to the organization, according to DHL.
   During the third quarter, ecommerce-related revenues topped $1.75 billion.
   “The strategic shift will enable DHL to better capitalize on the market opportunity and to offer customers greater value and flexibility when it comes to meeting their eCommerce needs,” according to a statement. “This will include e-fulfillment, targeted marketing, shared-use fulfillment facilities, day-definite delivery and handling international returns, in addition to the B2C shipping services for which Global Mail is already known.”
   The shift in name and strategy will bring new services to all DHL customers, but officials will especially target fashion, consumer electronics, consumer pharmaceuticals and the media product industries.