DHL to become primary U.S. shipping provider for Royal China

DHL to become primary U.S. shipping provider for Royal China Express delivery and logistics giant DHL said Wednesday it has been chosen by Royal China and Porcelain Cos. as its primary U.S. shipping provider.
   Royal China is the exclusive U.S. distributor of Spode, Royal Worcester and Vista Alegre brands, and will now use DHL for retail and direct-to-consumer express delivery of its tabletop, fine china and giftware products.
   Orders peak during the holiday season as retailers and consumers seek the popular holiday giftware, so in order to properly manage inventory levels, Royal China works with many large retailers that keep a close eye on incoming shipments, DHL said in a statement.
   To protect delicate shipments for air and ground transport, Royal China product is individually wrapped in foam, and packaged in peanuts. DHL then picks up these shipments daily from the Royal China U.S. distribution facility in Moorestown, N.J., where they are processed through DHL's local service center in Runnemead, N.J., and transited through DHL's air and ground network for nationwide delivery to retailers and consumers.
   Royal China is also using DHL's international express services, for shipping samples to and from vendors in Asia and other offshore locations.