Does trucking need a Barbie; Supply Chain Bingo; freight theft trends – WTT

On today’s episode of WHAT THE TRUCK?!? Dooner is talking to TransForce’s Kelly McGurk about its mission to get Mattel to make a trucking Barbie. One crucial profession Barbie has yet to explore is truck driving. Recognizing women’s significant role in the trucking industry, where they currently make up 14% of the workforce, TransForce aims to highlight women’s contributions to the industry and inspire young girls to consider careers in transportation.

Father and son team Max and Zach Schuchart show off their latest freight game, Supply Chain Bingo. Max is 12 years old and Zach works for Optimal Dynamics. They’ve teamed up to teach your kids trucking while killing time on road trips. 

Travelers’ Scott Cornell breaks down the latest trends in cargo theft.

Reliance Partners’ Thom Albrecht looks ahead to 2024 and shares when he thinks capacity and volumes hit equilibrium. Also, what do inventory levels and the housing market say about the health of supply chains?

J. J. Keller’s Kathy Close has the latest report on DOT drug testing trends. 

Plus, a missing trucker’s family needs your help; dangerous bridges; side impact testing; and the Grinch gets strap worked. 

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Timothy Dooner

Dooner is an award-winning podcaster who hosts and produces FreightWaves' WHAT THE TRUCK?!? In under a year he helped build FreightCasts, the world’s largest logistics and supply chain podcast network in media. WTT is ranked in Apple Podcasts top-20 Business News podcasts. He also writes a newsletter of the same title with over 15k subscribers in the supply chain and trucking niche. Dooner has been in freight since 2005 and has held directors positions in operations, sales, consulting, and marketing. He has worked with FedEx, Reebok, Adidas, L.L. Bean, Hasbro, Louis Vuitton, and many more high level clients across the full spectrum of the supply chain. He was a featured speaker at TEDx Chattanooga.