Purchase of ocean booking platform designed to fill missing piece of software firm’s supply chain puzzle.
E2open, an Austin, Texas-based supply chain software firm, described INTTRA as the world’s largest neutral multi-carrier network for ocean shipping and said it operated across 177 countries connecting over 35,000 active shipping companies with more than 60 leading carriers and non-vessel operating common carriers (NVOCCs).
INTTRA’s solutions are integrated with and supported by more than 150 strategic alliance partners, according to E2open, which said more than 850,000 container orders are initiated on the INTTRA platform each week and over 25 percent of ocean containers shipped globally today are booked through INTTRA’s platform.
E2open said the combination of the largest ocean shipping network with the largest network of manufacturers will bring such benefits as:
• Real-time end-to-end visibility with the ability to monitor and react to changing global needs.
• More efficient ocean shipping with the integration of procurement, manufacturing and distribution.
• Better logistics capacity utilization with better visibility into manufacturing forecasts and future shipping needs.
• A unique ability to deliver predictive ETAs as well as the impact of a changing ETA to operations — as soon as an ETA is changed.
In announcing the acquisition in October, E2open’s leaders told American Shipper that it helps some of the largest manufacturers in the world — Procter & Gamble, Dell, Cisco and Boeing, to name a few — with traditional sales and operations planning and demand forecasting, but it was still missing a sizable piece of the supply chain puzzle: the actual ocean transportation leg.
“The gap that sits in the middle, where E2open stops once the product is manufactured, is picked up by INTTRA,” said Pawan Joshi, senior vice president of products and strategy. “INTTRA is really making sure that those products get put in a container, the container gets put on a boat and everything gets tracked correctly, all the way to the destination port where the ship is docked and the containers are unloaded. INTTRA customers will see it the whole time.”