ECU Line brings Econocaribe under its worldwide brand

Econocaribe has become one of the biggest NVOs in the U.S. market during its 28 years, but the company is now fully integrated in name and operations with parent company ECU Line.    ECU Line announced Monday that subsidiary Econocaribe, one of the largest NVOs in the United States, will be rebranded under the name ECU Worldwide.
   The newly unified brand will encompass all members of the ECU Line Logistics Group, which includes more than 300 offices around the world.
   “The integration of new services, technology, global best practices and professional expertise will redefine the brand experience for our stakeholders,” ECU Worldwide Chairman Shashi Kiran Shetty, said in a statement. The company’s expanded network will provide customers with access to all major sea routes and more than 2,400 less-than-container load (LCL) direct trade-lanes.
   ECU Line acquired Miami-based Econocaribe in September 2013.
   “Uniting under the ECU Worldwide name signals to the forwarding community that we are the same company at origin and at destination,” said John Abisch, regional CEO for the USA, Central America and the Caribbean. “We see a tremendous opportunity for further growth, not only in our core areas of business but also in the further development of our combined services of shipping and logistic solutions, which include full containers, domestic trucking and, most recently, the expansion of our neutral air freight product.”
   ECU Line is owned by Mumbai, India-based Allcargo Logistics.