Freight market is a game of chicken

On today’s episode Dooner and The Dude are talking to FreightWaves Editorial Director Rachel Premack about the state of used truck prices and what that says about the freight market.

Scott Pecoriello, Founder and CEO at WeatherOptics talks about building a company based off of weather analytics. We’ll find out how this data helps keep trucks moving. Pecoriello also shares what he learned from running a booth at his first event. 

Zach Swartzendruber, President at BenefitsForTrucking talks about using benefits as a pathway towards driver retention. 

Back The Truck Up’s James “Rooster” Bowen and Just “Super Trucker” Martin talk about this week in rates; a semi used in a domestic dispute; trucker on meth; a chicken truck accident; union contracts; why some truckers think “backhaul” is a dirty word and more.

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F3: Future of Freight Festival

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

October 27, 2026 – October 28, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
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FreightTech F3: Future of Freight Festival Oct 27 – Oct 28 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now