‘Fuller Speed Ahead’ with Eric Rempel, Chief Innovation Officer, Redwood Logistics (with video)

While Redwood Connect is an integration platform as a service, there are also hundreds of logistics experts who work alongside shippers and carriers, according to Rempel. These experts learn about the customers’ businesses and step in to help design and automate their supply chain.

With Redwood’s integration, customers can have confidence that their data is secure. As explained by Rempel, without the ability to stay connected, through Redwood software, it is common for systems to experience double entries, scrambled information between sales orders, inbound and outbound information traffic, and many other potential stressors. The ability to avoid such occurrences adds a lot of value to Redwood Platform Services.

With several connectivity services on the market, Redwood stands out for many reasons, according to Rempel. “We look at [connectivity] through a two-pronged approach,” he said. “From a technical side, we consider infrastructure and security so that our clients will never lose a message or receive a tracking update that an order didn’t go through.”

“From a business value or outcome standpoint,” Rempel continued, “We would say [to customers]: How do you want to automate and optimize your supply chain? What is the best way to receive tender and tracking updates automatically?”

Redwood prioritizes meeting the needs of customers. “As a top-tier logistics provider, I think it’s most important that we remember that our core business driver is to be a logistics company, but how do we make our customers better and ourselves better?” Rempel asked.

Asked where he sees the biggest opportunity in the freight space, Rempel responded, “I’d like to think that it’s through connectivity and integration because that’s what we’re working on and we really believe in it.”