• ITVI.USA
    14,237.430
    109.200
    0.8%
  • OTRI.USA
    21.810
    -0.160
    -0.7%
  • OTVI.USA
    14,212.180
    102.900
    0.7%
  • TLT.USA
    2.800
    -0.010
    -0.4%
  • TSTOPVRPM.ATLPHL
    2.290
    -0.190
    -7.7%
  • TSTOPVRPM.CHIATL
    2.760
    -0.310
    -10.1%
  • TSTOPVRPM.DALLAX
    1.320
    -0.050
    -3.6%
  • TSTOPVRPM.LAXDAL
    2.040
    -0.240
    -10.5%
  • TSTOPVRPM.PHLCHI
    1.870
    -0.030
    -1.6%
  • TSTOPVRPM.LAXSEA
    2.630
    -0.090
    -3.3%
  • WAIT.USA
    127.000
    0.000
    0%
  • ITVI.USA
    14,237.430
    109.200
    0.8%
  • OTRI.USA
    21.810
    -0.160
    -0.7%
  • OTVI.USA
    14,212.180
    102.900
    0.7%
  • TLT.USA
    2.800
    -0.010
    -0.4%
  • TSTOPVRPM.ATLPHL
    2.290
    -0.190
    -7.7%
  • TSTOPVRPM.CHIATL
    2.760
    -0.310
    -10.1%
  • TSTOPVRPM.DALLAX
    1.320
    -0.050
    -3.6%
  • TSTOPVRPM.LAXDAL
    2.040
    -0.240
    -10.5%
  • TSTOPVRPM.PHLCHI
    1.870
    -0.030
    -1.6%
  • TSTOPVRPM.LAXSEA
    2.630
    -0.090
    -3.3%
  • WAIT.USA
    127.000
    0.000
    0%
American Shipper

Gap closing between top three most recognizable 3PLs

XPO Logistics and C.H. Robinson are catching up to DHL Supply Chain & Global Forwarding.

   Armstrong & Associates says brand recognition is particularly important to the third-party logistics industry. It’s a business that relies on reputation, quality, solutions and scalability. Growing the top line means being top of mind to potential customers.
   Since 2002, Armstrong & Associates has surveyed 3PL managers and customers to identify the most recognizable brands in third-party logistics, and Chairman Richard Armstrong announced the release of the 2018 top 20 3PL brand recognition report last week at the company’s 3PL Value Creation North America Summit.
   Once again, DHL Supply Chain & Global Forwarding topped the list. But when it comes to brand strength, the gap between the top three is closing. XPO Logistics and C.H. Robinson are quickly catching up. XPO’s 2015 merger with Menlo has helped boost its brand strength. In 2013, Menlo placed seventh on the list, while XPO didn’t break the top 20. Meanwhile, C.H. Robinson’s brand strength has climbed steadily over the last decade, Armstrong & Associates said.
   The 3PL market has seen excellent growth in the last two years. Macroeconomic trends, combined with intensifying supply chain complexity, means demand for 3PLs is increasing, Armstrong & Associates said, pointing out that the market grew 10.5 percent in 2017 to $184.3 billion, and it’s on track to exceed $200 billion in revenue in 2019. 
   The report includes data on the most common sales processes and contract lengths. It also lists operational strengths and procurement survey results.