INTTRA rolls on

   INTTRA, the ocean-carrier owned e-commerce platform, has reported a 24 percent increase in the use of its global e-commerce facility for the containerized shipping industry.
   INTTRA expects its transaction growth to be almost four times the 2011 industry volume growth when looking at Drewry Maritime Research’s projected 2011 global container growth of 6.5 percent. 
   In 2011, INTTRA processed 22.4 million transactions which it said represents the largest share of global ocean containerized freight e-commerce. The company said its growth is due to a focus on streamlining and standardizing common transactions for the ocean container shipping industry and supporting them across a transactional network for carriers and their customers.
   INTTRA said that its e-commerce growth had a large boost in five established global shipping markets that had significant year-over-year growth: China (21 percent); U. S. (28 percent); UK (52 percent); South Korea (63 percent); and Italy (75 percent).
   The company sees its overall growth coming with a heavy focus on easy-to-use and Web-based services, pointing to a 36 percent year-over-year increase in the use of its I-ACT online channel. Emerging markets will likely take advantage of these kinds of offerings since they require little technology and infrastructure investments.
   INTTRA recently introduced OceanMetrics, a performance measurement platform that uses INTTRA transaction data to evaluate schedule reliability and booking performance, which it is angling at both emerging and established markets.
   “Network connectivity not only increases efficiencies but also improves trading partner collaboration, and data sharing and analysis,” said Ken Bloom, INTTRA’s CEO. “We are pleased to see e-commerce usage increasing across the globe especially during an economic time when companies need to increase operational efficiencies and add value to their business.”
   Earlier this month INTTRA announced the expansion of its global alliance network to a total of 70 information solutions providers.  In 2011, The INTTRA Alliance network added 12 new members and saw transaction volumes from alliance network members grow over 20 percent, with EDI transactions growing more than 28 percent.