The move comes after the ailing Winston-Salem, N.C.-based confectionary maker said it would close its 102,000-square-foot distribution center near Los Angeles by the end of August.
Once a darling of Wall Street, Krispy Kreme is in the midst of an attempted turnaround following a series of accounting scandals, expensive expansions into untried markets, and declining doughnut sales.
The Krispy Kreme move in California is the second national distribution change for the firm in the past six months. The firm agreed in December to sell its Illinois manufacturing and distribution facility for $11.8 million, with the proceeds going to pay down debt.
Shortly afterward, Chief Executive Officer Daryl Brewster stepped down after heading the firm for less than two years.
Last month, the firm reported a fourth quarter loss of $31.8 million on $110.9 million in revenue, down from $112.2 million in the year prior.
The firm produces more than 5 million doughnuts a day, which it sells through more than 440 stores in 41 states and 13 foreign countries.
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The Signal at Chattanooga Choo Choo • Chattanooga, TN Register NowThe night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register NowIndustry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.
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