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LoadStop creates carrier-centric TMS solution, partners with carriers

Digital platform aims to bring carriers into transportation technology revolution

Carriers invest in technology to service their customers' developing needs. (Photo: Jim Allen/FreightWaves)

Digital carrier platform LoadStop has announced fully integrated partnerships with trucking companies Gillson Trucking and Primelink Express.

Gillson focuses on hauling dry goods and produce, while Primelink Express specializes in refrigerated transportation. Both companies have begun operating under LoadStop’s SmartTMS, a transportation management system that was built specifically to integrate all trucking management programs into one easy-to-use platform.

In an interview with FreightWaves, Harismran Singh, the chief executive officer of Gillson Trucking, explained how the system immediately addressed the issues he had managing the back office of his 500 truck and trailer transportation company.

“The system has made our processes much simpler now,” he explained. “From the dispatch side of the business, the system is integrated into our trucks’ ELDs so when our trucks get empty, we know the fleet’s available hours. The system will show us all the loads from all of our shipment partners on one page, including DAT, NFI and Coyote. Before this system, we had to log into every load board and our ELD providers, on a separate screen, to match our trucks with available loads.”


Singh went on to explain the difficulties of managing accounting within a scaling trucking company. While the system did not originally have an accounting platform, LoadStop worked with his company to build a solution specific to his needs.

“Trucking accounting is very, very challenging,” he said. “You have multiple sources that money is coming in and out from. If things like lumper, fuel rebates and insurance claims are not being calculated correctly, you do not have your books right. The accounting infrastructure we have now is not for today, but two, three, four years down the road. When our fleet grows even bigger, we will not have those issues.”

In an email to FreightWaves, Sunny Vraitch, the chief financial officer of Primelink Express, explained how the system helped his team stay on task with customized workflows for all types of trucking roles including dispatch, compliance and safety.

“The mental model they have is not of the software developer but the end user,” he said. “The person doing the planning doesn’t care much about fuel. They want to know about the [available] loads, where [they] are picking up and where [they] are delivering. Those are the important things to them.”


In an interview, Farhan Rafique, the chief operating officer at LoadStop, explained creating these carrier-centric solutions is what differentiates its solution from other digital freight platforms.

“There are plenty of companies like Uber Freight and Oracle who are creating software solutions for the shippers but nobody is doing anything for the trucking companies,” he said. “The trucks are struggling and using 20-year-old systems or they are using broker platforms which does not give them a competitive advantage. … We met with a number of trucking companies ranging from five to 2,000 trucks and asked them for feedback to build the platform. With their feedback, we have been able to automate almost 80% of back-end operations.”

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Grace Sharkey

Grace Sharkey is a professional in the logistics and transportation industry with experience in journalism, digital content creation and decision-making roles in the third-party logistics space. Prior to joining FreightWaves, Grace led a startup brokerage to more than $80 million in revenue, holding roles of increasing responsibility, including director of sales, vice president of business development and chief strategy officer. She is currently a staff writer, podcast producer and SiriusXM radio host for FreightWaves, a leading provider of news, data and analytics for the logistics industry. She holds a bachelor’s degree in international relations from Michigan State University. You can contact her at [email protected].