Luxottica buys O.C. eyewear maker Oakley in $2.1 billion deal

Luxottica buys O.C. eyewear maker Oakley in $2.1 billion deal Luxottica, the world's largest maker, distributor and retailer of sunglasses said Wednesday it would buy Foothill Ranch, Calif.-based Oakley Sunglasses for just under $2.1 billion.
   Headquartered in Milan, Italy, the $5.1 billion-per-year Luxottica manufactures and distributes thousands of brands of well-known eyewear including lines such as Ray-Ban and Persol. The firm's portfolio also includes most of the leading designer brands of eyewear including Chanel, Prada, Dolce & Gabbana, D&G, Versace and Bvlgar. The retail half of the firm operates more than 5,700 outlets worldwide, operating under names such as LensCrafters, Sunglass Hut International, Pearle Vision, Sears Optical and Target Optical.
   Started in 1975 out of the trunk of the founder's car, Oakley has grown to a $390 million-per-year firm specializing in high-end sunglasses and ski goggles. The firm has a long history of product placement in films and deals with notable sports figures such as cyclist Lance Armstrong.
   The buyout of Oakley, according to Bloomberg, will make Luxottica virtually untouchable in the sunglass market.
   'Nobody can touch Luxottica now,’' Gianluca Pacini, an analyst with Caboto Equity Research in Milan, told Bloomberg. 'If you calculate the synergies they expect to exploit, the acquisition adds value. It's the industry's No. 1 player, with the sports brands, luxury brands and optical retailers.'
Upcoming FreightWaves Events
Compliance

Brokerage Compliance Symposium

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Awards

F3 Awards Dinner

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
FreightTech

F3: Future of Freight Festival

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

October 27, 2026 – October 28, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Compliance Brokerage Compliance Symposium Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
Awards F3 Awards Dinner Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
FreightTech F3: Future of Freight Festival Oct 27 – Oct 28 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now