Parent company rebranding for ECU Line

   The non-vessel-operating common carrier ECU Line said Thursday its India-based parent company has relaunched under a new group brand name, Avashya.
   ECU Line was acquired by the Indian logistics company Allcargo Logistics in 2006, and has functioned as a subsidiary since then.
   Allcargo, started in 1993 by Chairman and Managing Director Shashi Kiran Shetty, announced in September that its business units would come under the Avashya Group moniker, with Indian news outlets reporting the group might venture into non-logistics markets under the new name.
   ECU Line operates from 120 offices in 60 countries.
   “Operating under one umbrella, we can better leverage resources, drive deeper engagement with our customers to ensure consistency in quality and level of commitment across the board,” Shetty, who holds the same titles with ECU Line, said in a statement.