PR firm names Licha president of Latin America region
The public relations firm Fleishman-Hillard has promoted Rissig Licha to regional president for Latin America.
Licha, who is based in the firm's Coral Gables office, was vice president and managing director for Latin America. has some 30 years experience public relations and business development. Previously, he was senior manager for Latin America for the firm Burson-Marsteller, opening their regional office in Miami in 1988. He is fluent in English and Spanish and has a working knowledge of Portuguese.
Fleishman-Hillard offers multilingual and multicultural communications services in markets throughout Latin America, including Puerto Rico, the Dominican Republic and other markets in the Caribbean.