Rising Fleet Costs? Data Has Answers

Rising maintenance costs are hammering fleets. Join Brad Bournes from Love’s Travel Stops as he breaks down the biggest cost pressures today, from surging parts and labor to technician shortages. Discover how leveraging predictive maintenance and smart data tools can transform your fleet operations from a cost center to a strategic advantage.

Fleet maintenance costs have climbed 8.6% according to the most recent ATRI report, and the pressure shows no sign of letting up. Parts inflation driven by tariffs, a shortage of diesel technicians, and extended equipment trade cycles are compounding the problem — pushing more fleets to look at data and AI tools to claw back margin. Brad Bournes, manager of fleet maintenance and service at Love’s Travel Stops and Country Stores, told FreightWaves that the industry’s response is shifting from reactive repairs to predictive maintenance powered by integrated telematics and repair-history data.

Bournes said the single biggest operational win Love’s has measured so far is in administrative efficiency. Fleets using Love’s FleetView platform to import repair and parts invoices automatically — with line items coded to VMRS standards rather than lumped into broad labor and parts categories — have cut invoice-processing time by up to 60%. That time savings also improves data quality, which feeds directly into the platform’s predictive models.

On the cost side, Bournes pointed to an AI audit layer that checks every imported invoice against repair history, national labor and parts benchmarks, warranty conditions, and potential rework situations to flag anomalies. Fleets piloting that feature have seen maintenance cost reductions of 15% to 20% in the specific areas where the audit is applied, though Bournes cautioned that deferred maintenance backlogs built up over the past three years are still creating noise in the numbers.

“The fleets that are going to win over the next few years, I believe, are the fleets that are going to adopt that technology and really turn their fleet maintenance program from a cost center to a real strategic advantage by having that visibility and be able to make those decisions quickly with the data that they need,” Bournes said.

Bournes drew a sharp distinction between preventive and predictive maintenance. Traditional preventive maintenance — oil changes, scheduled inspections, time- or mileage-based PMs — has historically been shaped by failures that already occurred. Predictive maintenance, by contrast, pulls together sensor data, telematics, and full repair histories to identify failure patterns before a breakdown happens. Bournes compared it to pattern recognition: “It’s just pattern matching, right?” he said, noting that wider public familiarity with AI over the past year has made fleets more willing to engage with the concept.

The shift matters financially because roadside breakdowns carry a steep premium over shop repairs. Bournes said extended trade cycles — a widespread response to higher new-equipment prices driven partly by tariffs — are increasing the frequency of those costly roadside events, creating a difficult capital decision for fleet managers weighing continued high operating costs against the capital expenditure of replacing aging iron. Having granular, structured data is essential to making that call, he said.

Love’s FleetView embeds predictive alerts directly into the repair order workflow so technicians and outside vendors see upcoming maintenance flags in context, rather than in a separate portal. Bournes said reducing the number of logins and dashboards required to act on data has been a key adoption driver. The platform’s AI agents, which currently handle invoice import, auditing, and an AI assistant for querying fleet data, are slated to expand over the next couple of years as Love’s continues development.

• Fleets using Love’s FleetView’s automated invoice import have cut processing time by up to 60%, while AI invoice auditing has reduced maintenance costs 15%–20% in tested areas.
• ATRI data shows fleet maintenance costs rose 8.6% last year, with tariff-driven parts inflation and technician shortages keeping pressure elevated.
• Bournes says predictive maintenance — combining telematics, sensor data, and repair history — is moving from concept to measurable results, but broad industry adoption is still early.

This Summary is generated thanks to a transcription of the interview, for the full interview please enjoy the video above.