Schenker using what3words for precise deliveries

Dividing the world into 3-by-3-meter squares is part of a “strategy towards a fully digital ecosystem.”
   DB Schenker said it is revolutionizing precise deliveries with the integration of what3words location technology into the eSchenker portal.
   The company said in an announcement Wednesday that what3words has divided the world into 3-by-3-meter squares, each with a unique address made from three words — a three-word address: ///smiling.always.seating, for example, refers to the exact 3-meter square of the front door to the DB Schenker head office in Essen, Germany.
   The what3words integration will enable more than 110,000 DB Schenker clients, who make over 500,000 bookings a month, to optimize their supply chains by specifying pickup and drop-off points using a three-word address, the announcement said. 
   Deutsche Bahn invested in what3words in 2016, with the two companies working together on the future of logistics and transportation.
   Markus Sontheimer, CIO/CDO of DB Schenker, said the company’s cooperation with what3words is part of its “strategy towards a fully digital ecosystem.”
   According to Clare Jones, CCO of what3words, “In a recent study conducted in Germany, we found that 73 percent of deliveries struggle to find a home or business address. And, in more than a quarter of cases, delivery drivers have to seek additional information in order to locate an exact drop-off point. what3words solves this problem for both sides — improving efficiencies and improving the customer experience.”
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