SEKO sets up venture to target Middle East, Africa markets

SEKO sets up venture to target Middle East, Africa markets The Hong Kong operations of logistics company SEKO has set up a venture with the U.K. arm of SEKO, SEKO Synergy Ltd, to form a new Hong Kong-based company dedicated to increasing its market share in the Europe, Middle East Africa region.
   The new company, named SEKO Synergy Greater China Ltd, is located in the same building as SEKO Hong Kong and is exclusively dedicated to handling all supply chain activity and pricing to and from China (including Hong Kong) and Europe, the Middle East and Africa.
   Ian Richardson has been appointed managing director of SEKO Synergy Greater China Ltd.
   'This is a significant step toward accomplishing our goal of building and expanding the non USA-centric lanes in our network, SEKO President and CEO William Wascher said in a statement.