TMSA offers educational webinars

   The Transportation Marketing and Sales Association (TMSA) will hold two new educational webinars later this month.
   On Oct. 27, Rick Karlton, director with the sales, marketing and communications practice at the Sales Executive Council, will discuss the alignment between sales and marketing. The webinar will teach attendees how to deliver insights to customers in a tailored and assertive manner, the drivers of commercial effectiveness and how to achieve collaboration between sales and marketing.
   Mike Brown of BrainZooming during an Oct. 28 webinar will teach attendees how to create strong social media content.
   Both webinars are free, but registration is required to receive log-in information.
   For more information about TMSA and to register for the webinars, go here.