USDA prepares for final COOL implementation

USDA prepares for final COOL implementation The U.S. Department of Agriculture’s Agricultural Marketing Service has published interim rules for the implementation of a country of origin labeling rule (COOL) mandate for domestic food retailers.
   The rules are part of the 2002 Farm Security and Rural Investment Act, and 2008 Food, Conservation and Energy Act.
   Commodities covered by COOL are:
   ' Beef, lamb, chicken, goat and pork, including both muscle cuts and ground form.
   ' Wild and farm-raised fish and shellfish.
   ' Perishable agricultural commodities.
   ' Macadamia nuts.
   ' Pecans.
   ' Ginseng.
   ' Peanuts.
   COOL implementation for these commodities — except wild and farm-raised fish and shellfish, which was rolled out earlier — was delayed by Congress until Sept. 30. Restaurants are exempt from the rule.
   The rule includes the requirement for all food suppliers and retailers to maintain origin records for up to a year.
   Since the 2008 Farm Bill made several changes to the labeling provisions for meats, “it is reasonable to allow time for covered commodities that are already in the chain of commerce and for which no origin information is known or been provided to clear the system,” the USDA said in its interim rule. “Therefore, the requirements of this rule do not apply to covered commodities produced or packaged before Sept. 30.”
   The Agricultural Marketing Service will also provide industry education and outreach to help the industry comply.
   The USDA will be responsible for enforcing the rules. The department already entered agreements with some state enforcement agencies to help with compliance reviews for the earlier implemented COOL rules covering fish and shellfish commodities.
   The USDA determines the number of reviews to be conducted and has developed procedures for these reviews. “Only USDA is able to initiate enforcement actions against a person found to be in violation of the law,” the interim rule said.
   For a complete review of the interim rule, access online: federalregister.gov/OFRUpload/OFRData/2008-17562_PI.pdf.
Upcoming FreightWaves Events
Compliance

Brokerage Compliance Symposium

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Awards

F3 Awards Dinner

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
FreightTech

F3: Future of Freight Festival

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

October 27, 2026 – October 28, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Compliance Brokerage Compliance Symposium Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
Awards F3 Awards Dinner Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
FreightTech F3: Future of Freight Festival Oct 27 – Oct 28 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now