USMEF reorganizes, adds Halstrom to leadership

USMEF reorganizes, adds Halstrom to leadership    The U.S. Meat Export Federation has announced a reorganization of staff to provide improved service to its members in the international marketplace.
   In specific, USMEF's core functions have been realigned into three primary centers:
   ' The Center for Exporter Services, which will focus on trade facilitation and enhancing the ability of exporters to sell more product internationally in an open and trouble-free environment. Thad Lively will oversee this group with Paul Clayton continuing in his role as senior vice president focused on resolving technical issues.
   ' The Center for Marketing and Communications under Halstrom will focus on international market development and USMEF's internal customers, its membership.
   ' The Center for Operations under Janel Domurat encompasses the operational functions that are essential for managing the organization, including accounting, administration and human resources for Denver and the international organization.

Seng

   'This new structure will more effectively distribute management responsibility and accountability throughout the organization,' said Philip Seng, USMEF president and chief executive officer, in a statement. 'Support for the reorganization from the USMEF executive committee has been strong from the outset.'
   In addition, the association announced the appointment of Dan Halstrom to senior vice president for marketing and communications.

Halstrom

   Halstrom was senior vice president of international sales at JBS, USA. His entire career has involved the international sale of U.S. pork and beef. In addition to JBS, he has worked for Swift & Co., ConAgra Foods, and Monfort of Colorado after starting his career with Swift Independent Packing Co.
   USMEF is the trade association responsible for developing international markets for the U.S. red meat industry. It is funded by U.S. Department of Agriculture's check-off programs for beef, pork, lamb, corn and soybeans, as well as its members representing beef/veal producing and feeding; pork producing and feeding; lamb producing and feeding; packing and processing; purveying and trading; oilseeds producing; feed grains producing; farm organizations; and supply and service organizations.