Verify Brand develops chemical traceability solution

   The software-as-a-service product authentication and traceability solutions provider Verify Brand said it has developed a new product aimed at helping manufacturers and distributors that want to protect their supply chains from potentially dangerous counterfeit and illegal chemicals.
   The product, called the Verify Platform, uses secure unique identifiers (sUIDs) and product traceability features to give manufacturers complete chain-of-custody tracking – creating an audit trail and alert system from the point of production to end-user delivery. The platform catalogs all events to integrate with enterprise reporting tools, with a corresponding secure Website and mobile app allowing users to access real-time data and analytics.
   “Counterfeiters have found a lucrative business selling fake and illegal pesticides, gray market refrigerants and other high-value chemicals,” said Mark Prokosch, vice president of Verify Brand. “Our secure software helps identify and isolate illegitimate chemicals, pinpoint any diverted product, and ultimately improve end-user confidence.” – Eric Johnson