Low price strategy
Wal-Mart says container shipping should adopt the company’s low-price concept to reduce price and demand volatility.
Robert Kusiciel, Wal-Mart’s vice president of inbound transportation, says carriers and shippers have been overly reliant on market pricing, leading to huge swings in rates that have little to do with actual transport costs. Unlike most retailers who price high and offer deep discounts, Wal-Mart uses consistent pricing near the low end of the spectrum.
Wal-Mart: Shipping industry should price like us
