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YRC becomes YRC Freight

 

   YRC, a subsidiary of Overland Park, Kan.-based YRC Worldwide, has rebranded itself YRC Freight.
   YRC Freight said its rebranding was preceded by a leadership change and a focus on improving service and safety.
   “In the four months that new leadership has been in place, we have experienced month-over-month increases in our on-time service performance, our customer satisfaction scores, and in our market share position,” said Rick Mathews, senior vice president of sales and marketing for the less-than-truckload carrier.
   In addition to the new name, a new logo, uniforms, equipment, and signage will be rolled out across North America.