“It Ain’t That Bad That I Got to Pay Somebody to Come Here.” Why a Man Who Runs 65 Owner-Operators Says Sign-On Bonuses Repel the Drivers You Actually Want.
Sixty-five owner-operators is not the same thing as sixty-five trucks. That distinction sits underneath everything Christian Martinez does. As director of operations at Voyager Nation in Mulberry, Florida, he manages a fleet that is 100% owner-operator, which means he manages 65 independent business owners who have no obligation to stay and every other option available […]
