Today’s pickup: Amazon’s war of attrition; the most badassed trade show in the supply chain

Smile and the world “smiles” with you (Photo:Jim Allen/FreightWaves)

Good day,

Amazon.com, Inc.’s push into one-day delivery as the standard for its “Prime” subscribers will turn into a war of attrition with retailers. The mission appears to be to pull share from existing retailers whose customers will wonder why they, too, can’t get one-day deliveries. It isn’t necessarily to attract new customers who are agnostic about their e-delivery service, or to convert those who haven’t used e-commerce at all. Shrinking transit times in half won’t bring virgin business out of the woodwork. But it will bring business to Amazon that had been purchasing from another company. For retailers not named Amazon, this is a war they can’t afford to lose but, in all likelihood, probably will.

Did you know:

The average clear height of industrial buildings delivered in 2018 was 18.1 percent higher than during the dot.com boom of the late 1990s. (Source: JLL, Inc.)

Quotable:

“I was already in territory I didn’t plan to get, so I just decided to buy a whole lot more stock,” Warren E. Buffett to CNBC on March 28 discussing Berkshire Hathaway’s Inc. 11 percent stake in Delta Air Lines Inc., up from 7.6 percent in the company’s most recent disclosure.

In other news:

Unlikely allies push gas tax hike in Illinois

The traditionally tax-averse Illinois Chamber of Commerce has joined with lawmakers to back two bills to raise fuel taxes for transport infrastructure improvements. (Chicago Daily Herald)

How Technology is Disrupting Shipping and Freight Transportation

How about tools like “vibration monitoring,” which continuously measure vibrations in shipping vessels and help identify when damage occurs? That’s just one of the advancements to make freight moves more efficient. (The Future of Things)

Hartford Bradley Airport discovers freight…

Spurred by e-commerce, Bradley sees significant growth potential in freight business. (HartfordBusiness.com)

…And so does the birthplace of aviation

A bevy of commercial development around the Dayton International Airport is turning the area into a hub for logistics, manufacturing and distribution. (Dayton Business Journal)

Norwegian fund bets on logistics

Norway’s sovereign wealth fund, the world’s largest, has added to its holdings of logistics buildings in the U.S. and Europe, betting against any escalation of the ongoing trade war. (Bloomberg)

Final thoughts:

Badass takes different forms. In the world of supply chain management trade shows, the title goes to “ProMat,” the biennial event put on by MHI, the leading material-handling trade group. Last month’s event at Chicago’s cavernous McCormick Place drew more than 50,000 attendees, an all-time record for a show that just continues to increase in popularity. The exhibit hall, as usual, was chock-full of whiz-bang systems and equipment designed to delight ‘left-brainers’ everywhere. Material handling is at the hub of the profound shift from traditional palletized fulfillment to the ‘eaches’ and ‘onesies’ that define e-commerce orders. As long as e-commerce continues to grow, so likely will ProMat.

Hammer down everyone!

Upcoming FreightWaves Events
Compliance

Brokerage Compliance Symposium

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Awards

F3 Awards Dinner

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
FreightTech

F3: Future of Freight Festival

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

October 27, 2026 – October 28, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Compliance Brokerage Compliance Symposium Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
Awards F3 Awards Dinner Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
FreightTech F3: Future of Freight Festival Oct 27 – Oct 28 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now

Mark Solomon

Formerly the Executive Editor at DC Velocity, Mark Solomon joined FreightWaves as Managing Editor of Freight Markets. Solomon began his journalistic career in 1982 at Traffic World magazine, ran his own public relations firm (Media Based Solutions) from 1994 to 2008, and has been at DC Velocity since then. Over the course of his career, Solomon has covered nearly the whole gamut of the transportation and logistics industry, including trucking, railroads, maritime, 3PLs, and regulatory issues. Solomon witnessed and narrated the rise of Amazon and XPO Logistics and the shift of the U.S. Postal Service from a mail-focused service to parcel, as well as the exponential, e-commerce-driven growth of warehouse square footage and omnichannel fulfillment.