Today’s Pickup: Logistics solutions boost CBD pet products market

Plus: Waymo goes to Paris; 12% of Americans responsible for two-thirds of all airline emissions.

Image: Jim Allen/FreightWaves

UPS (NYSE: UPS) subsidiary Ware2Go has released a case study shining a spotlight on the booming CBD pet products industry. Holistic Hound, the featured client, is a pioneer in the niche market, having launched its first cannabidiol supplements for cats and dogs in 2016. But the retailer took a hit following the passage of the U.S. Farm Bill in 2018, when hundreds of new entrants flooded the marketplace. (The Farm Bill legalized hemp, the source of federally approved CBD.)  

Ware2Go, launched in 2018 to help small businesses expand, came up with a multifaceted supply chain solution giving Holistic Hound access to warehouses closer to its customers and real-time visibility into inventory. The arrangement yielded a 30% drop in shipping costs, according to the case study. What is more, 70% of customers now get guaranteed delivery within one to two days. 

Holistic Hound experienced double digit growth in 2019, and the CBD pet product market writ large is expected to balloon to $1.16 billion in the U.S. by 2022, the Brightfield Group estimates. 

Did you know?

The 12% of Americans who make more than six round trips by air a year are responsible for two-thirds of all air travel and two-thirds of aviation greenhouse gas emissions.

Source: a new analysis by The International Council on Clean Transportation, a nonprofit research group, via the NewYork Times

Quotable

“Drivers need to make sure they keep themselves safe. We’re in a situation now that 40, 50, 100 miles away from the main exit points of the EU there are migrants trying to get into vehicles. It’s a serious problem. It hasn’t gone away; in fact there has been an increase because the smugglers have been saying Britain is going to be ‘closed’ after October 31.”

Duncan Buchanan, policy director at Road Haulage Association, on potential human smuggling activity connected to Brexit supply chain chaos, via FreightWaves.

In other news

Ahead of Seattle City Council elections, Amazon donates a whopping $1M to business-friendly trade association

The e-retailer said it would donate an additional $1 million to a PAC run by the Seattle Metropolitan Chamber of Commerce.  (TheHill.com)

Tesla nixes refundable deposits, charges non-refundable order fee

The new arrangement means the electric vehicle manufacturer will make money every time a person places an order. (CNBC)

Tech employees ramp up donations to presidential contender Andrew Yang

In the third quarter of 2019, the former tech entrepreneur received $73,638 from employees at Apple, Amazon, Facebook, Google and Microsoft. (FastCompany)

Waymo and Renault select Paris for new robo-taxi service

This will be Waymo’s first foray outside of the U.S., where it has been conducting extensive public road trials of its technology. (DigitalTrends)

Final thoughts,

More pet supply chain news: A new campaign, Mutts4Trucks, pairs lonely truck drivers with shelter dogs in need of a home. The initiative, sponsored by Mobil Delvac  and the Pedigree dog food brand, kicked off earlier this month with a dog adoption event at the TA truck stop in Nashville. The campaign will follow several truckers and their new dogs while on the road, documenting the impact on the emotional and physical well-being of both the drivers and adopted pets.

Hammer down, everyone!

Upcoming FreightWaves Events
Compliance

Brokerage Compliance Symposium

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Awards

F3 Awards Dinner

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
FreightTech

F3: Future of Freight Festival

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

October 27, 2026 – October 28, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Compliance Brokerage Compliance Symposium Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
Awards F3 Awards Dinner Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
FreightTech F3: Future of Freight Festival Oct 27 – Oct 28 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now

Linda Baker, Senior Environment and Technology Reporter

Linda Baker is a FreightWaves senior reporter based in Portland, Oregon. Her beat includes autonomous vehicles, the startup scene, clean trucking, and emissions regulations. Please send tips and story ideas to lbaker@freightwaves.com.