Amazon lifts third-party seller ban on use of FedEx Ground

For the 2019 peak season, which ran from Thanksgiving to New Year’s Eve, FedEx posted a 95% on-time delivery record across all its shipping lines, compared to 97.6% during the 2018 peak, according to data from consultancy ShipMatrix. Express services showed higher on-time levels than did ground, but express traffic was dwarfed by ground volumes, ShipMatrix said.

Amazon had “temporarily restricted” sellers’ use of FedEx toward the end of peak season because it wasn’t hitting the acceptable targets for pickup and delivery, the e-tailer said. Amazon does not comment on its criteria for maintaining carrier relationships.

Amazon Logistics, Amazon’s in-house delivery unit, does not subject sellers to the same requirements. Critics have said that such steps are part of a long-term plan to bring more merchants that sell on Amazon under its fulfillment umbrella by effectively leaving the merchants with few, if any, alternatives.

For FedEx, which has ended all other ground and air freight services with Amazon in the U.S., the lost SFP business was a drop in the bucket, according to Matthew White, strategist for iDrive Logistics, a consultancy that has worked with many Amazon third-party sellers on fulfillment and delivery needs. White characterized the SFP business as a “smaller key account” for FedEx. The carrier, he said, “gains and loses a handful of these a month. It’s nothing to sweat over.”

Merchants will derive the most benefit because they can now return to FedEx if they choose. The timing of Amazon’s initial among merchants that used FedEx stirred angst among merchants as they were forced, almost overnight, to find other providers at a critical time in the cycle.

According to White, Amazon was skating along patchy antitrust ice by forcing businesses to use other providers just by virtue of selling their goods on Amazon’s site. “Amazon is not merely ending a contract with a carrier. It is specifically stopping merchants from using their respective FedEx accounts solely because they are listing through Amazon.” Whether FedEx was less expensive or better for the shipper and the end user was irrelevant in Amazon’s thinking, White said.

He said he had doubts about whether FedEx was underperforming during peak, and that Amazon could not continue to make the same claims now that peak has subsided.