Jax Transport turns to the oil patch and boosts its business

Shane Redline, the owner of Amarillo-based Jax Transport, figured that there would be a lot of out-of-work drivers from the oil patch that needed some work. 

So he advertised for them, and he got a lot of them. Here’s what happened.

“We told them the (stuff) is falling apart now, so come on board or starve,” Redline said in an interview with FreightWaves. And Redline knows what happens when the oil industry goes into a tailspin; Jax Transport had a flatbed business back in 2008 when the oil market went into collapse then. It then switched its focus to the reefer business. Redline said the company now has about 350 reefer trucks.

The result? “They’re bringing their tractors over,” Redline said, putting the estimate of new trucks driving for Jax at 50. Whereas the company might do 550 loads in a normal week from the warehouse facility of Affiliated Foods, its biggest client, Redline said Jax last week hauled 787 outbound loads. He says the newly hired former oil patch drivers were pretty much the entire reason for that. 

Redline said his company does all of Affiliated’s outbound and inbound freight. Its footprint of business is about 700 stores and it stretches all the way into Wyoming and Kansas, as well as more regional states. 

“Let’s go make some money, I told them,” Redline said. “That side of the world is dying at $20 oil and fracking is shutting down; rigs are shutting down. But guys with trucks, there’s a need for food out there.”

Nobody knows just how sweeping the layoffs will be in the oil patch. Bloomberg reported that the 2008-2009 collapse in prices “cost 200,000 roughnecks, almost half the entire workforce, their jobs.” Halliburton is furloughing 3,500 people in the largest move announced so far. 

Yet still, when Jax spoke to some oil patch drivers, “there were some guys who said, we don’t know what we’re going to do,” Redline said. Jax has been hit with so many food orders that it was about a half a day behind, he added. He said his company recently issued 1,800 purchase orders versus a normal number of 400-500 for a weekend.

But even with that influx of drivers, it hasn’t been enough. Redline said while his business with Affiliated is on a contractual rate, he has needed to use his brokerage division to find capacity at times. And that capacity is getting expensive; a load of broccoli from south Texas to the Amarillo-area warehouse that formerly cost $1,800 is now $4,000 to $5,000.

The question then becomes – if the rates are that good for an independent owner-operator to haul that load at those prices, why don’t the ex-oilfield drivers he’s hiring just run those routes at those prices?

“The biggest thing is I pay every seven days,” Redline said. “They can go on their own and hope they’ll get paid in 30 to 45 days. With me they’ll get paid next Friday – direct deposit. You can’t cash papers. It’s on the books but it can’t be used to pay the bills.”

“That attracts a lot of guys right now,” Redline added.

Redline, who doesn’t come up for air too often when speaking with FreightWaves, praised the easing of Hours of Service rules. “We’ve added 40% capacity without adding people or resources, just because of Hours of Service rules,” he said. “Whoever did that is a genius and I’d high five them and buy them a beer.” 

As far as the 10-hour break rule, he said, “Nobody needs to take 10 hours. You can self-regulate and you’ve got to remember to get your sleep. We’ve been very lucky this week but you’ve got to be smart about it.”

 Dishing out the high-fives is going on internally right now, Redline said. “We’re printing money.”

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John Kingston

John has an almost 40-year career covering commodities, most of the time at S&P Global Platts. He created the Dated Brent benchmark, now the world’s most important crude oil marker. He was Director of Oil, Director of News, the editor in chief of Platts Oilgram News and the “talking head” for Platts on numerous media outlets, including CNBC, Fox Business and Canada’s BNN. He covered metals before joining Platts and then spent a year running Platts’ metals business as well. He was awarded the International Association of Energy Economics Award for Excellence in Written Journalism in 2015. In 2010, he won two Corporate Achievement Awards from McGraw-Hill, an extremely rare accomplishment, one for steering coverage of the BP Deepwater Horizon disaster and the other for the launch of a public affairs television show, Platts Energy Week.