Brands and shippers looking to reach a broader audience can now access Gopuff’s customers through a media partnership with Skai.
Skai is a go-to-market advertising product that allows brands and shippers to reach new customers through data-driven market intelligence and omnichannel platforms. Gopuff specializes in delivering essential and instant need items. It operates in over 650 cities and charges $1.95 as a flat fee for delivery. It recently reached a deal with Uber (NYSE: UBER) to provide on-demand delivery to more than 650 cities of everyday essential items from Gopuff’s national fulfillment centers.
The Skai-Gopuff partnership will open advertising marketing opportunities for Skai’s clients across Gopuff’s network. Brands will be able to promote their products directly through the Gopuff app. During the past week of the Gopuff Ad Solutions in-app pilot, customers saw an average of 3.1x return on ad spend across over 1,000 products in various categories, with the top quartile of campaigns achieving 10.3x return on ad spend, Skai said.
“We’re thrilled to partner with Skai to make it easier for our brand partners to target customers both on and off the Gopuff platform,” said Andrew Breman, Gopuff vice president of media revenue. “Gopuff has a unique ability to deliver to customers around the clock — and deliver on their wants and needs in just a few minutes, enabling brands to quickly capitalize on their media.”
Skai recently announced a deal with CitrusAd’s API, giving its clients 39 retail partners on which to advertise.
“While the adoption of everyday delivery was catalyzed by the pandemic, it’s clear that this behavior is here to stay. Brands that could typically rely on aisle endcaps need to transition that strategy online and invest in retail media to promote their products to consumers in the virtual store,” said Nich Weinheimer, GM of Skai Commerce. “Through our partnership with Gopuff, Skai looks forward to empowering more brand advertisers as we continue to build in new ways to optimize digital campaigns and promote products where customers are actively making purchases.”