Aifleet CEO discusses use of AI to boost driver utilization

Marc El Khoury says proprietary AI tech lets Aifleet optimize drivers’ time, serve customers more efficiently

Marc El Khoury, co-founder and CEO of Aifleet, spoke with FreightWaves on Wednesday during the Enterprise Fleet Summit about emerging technology in trucking. (Photo: FreightWaves)

This fireside chat recap is from FreightWaves’ Enterprise Fleet Summit on Wednesday.

FIRESIDE CHAT TOPIC: Emerging tech in fleet management


DETAILS:  Marc El Khoury, co-founder and CEO of aifleet, a tech-driven trucking company with about 200 employee drivers, and FreightWaves’ Brielle Jaekel discuss the so-called driver shortage and ways El Khoury’s company uses proprietary AI technology to increase driver utilization.

KEY QUOTES FROM EL KHOURY: 

On retaining drivers:The purpose of the company is to optimize our assets, optimize our drivers, create a good livelihood for our drivers and automate as much as possible for our operations so we can serve our customers in the most efficient way possible.”

On the so-called driver shortage: “The question of is there a driver shortage or not, large fleets are hiring tens of thousands of drivers a year, and the fact that they are left with about 5,000 drivers, etc., is not really a driver shortage problem, it’s a retention problem.”

On predictions about the trucking industry over the next few years: “I think we all have hope in the industry that supply and demand has to balance itself a little bit so that at least you start seeing some sort of recovery, or trucking companies are able to recoup at least their costs, so that are able to continue to survive and hopefully thrive. I think the more general prediction moving forward is we’re probably at this inflection point in trucking where technology can finally have an impact. I think there’s just been a lot of investment in the industry overall.”

Upcoming FreightWaves Events
AI

Supply Chain AI Symposium

Past the hype. Join operators, founders, and enterprise leaders figuring out how to deploy AI in supply chain.

July 15, 2026
The Old Post • Chicago, IL
Register Now
Rail

Future of Rail Symposium

Reshoring is rewriting freight demand. Join shippers, rail executives, and government officials to shape the next decade.

July 28, 2026
The Signal at Chattanooga Choo Choo • Chattanooga TN
Register Now
FreightTech

F3: Future of Freight Festival

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

October 27, 2026 – October 28, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
AI Supply Chain AI Symposium Jul 15 • The Old Post • Chicago, IL

Past the hype. Join operators, founders, and enterprise leaders figuring out how to deploy AI in supply chain.

The Old Post • Chicago, IL Register Now
Rail Future of Rail Symposium Jul 28 • The Signal at Chattanooga Choo Choo • Chattanooga TN

Reshoring is rewriting freight demand. Join shippers, rail executives, and government officials to shape the next decade.

The Signal at Chattanooga Choo Choo • Chattanooga TN Register Now
FreightTech F3: Future of Freight Festival Oct 27 – Oct 28 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now

Clarissa Hawes

Clarissa has covered all aspects of the trucking industry for 18 years. She is an award-winning journalist known for her investigative and business reporting. Before joining FreightWaves, she wrote for Land Line Magazine and Trucks.com. If you have a news tip or story idea, send her an email to chawes@firecrown.com or @cage_writer on X, formerly Twitter.