Zach Strickland, FW Market Expert & Market Analyst

Zach Strickland, the “Sultan of SONAR,” curates the weekly market update. Zach is also one of FreightWaves’ Market Experts. With a degree in Finance, Strickland spent the early part of his career in banking before transitioning to transportation in various roles and segments, such as truckload and LTL. He has over 13 years of transportation experience, specializing in data, pricing, and analytics.
Dec - 2025 -
13 December
Zach Strickland, FW Market Expert & Market Analyst

Christmas comes early for trucking

Carriers are rejecting loads at a pace not seen in years, with little to no post-Thanksgiving reprieve. Is this yet another sign that capacity is finally reaching a tipping point?

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06 December
Zach Strickland, FW Market Expert & Market Analyst

Truckload spot rates spikes are telling us something

Truckload spot rates have seen sharp, intermittent spikes this year, though none have lasted. These sharper swings may signal what’s coming next year.

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Nov - 2025 -
22 November
Zach Strickland, FW Market Expert & Market Analyst

Not the weakest import demand we have ever seen

Import demand continues to weaken, and while it is not a purely positive sign for transportation markets, it is not the most dire either.

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15 November
Zach Strickland, FW Market Expert & Market Analyst

Truckload’s value in critical lane is on the rise despite weak demand

Truckload rates have increased on a main transcontinental artery, showing that the value of truckload service has grown even though there is less demand for it.

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08 November
Zach Strickland, FW Market Expert & Market Analyst

Tighter inventories could boost trucking demand

Shippers are signaling a return to just-in-time shipping in reducing the inventory level buffers that they were building. This could pull some freight back into the truckload market.

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01 November
Zach Strickland, FW Market Expert & Market Analyst

How stable are contract rates?

Truckload contract rates have been remarkably stable over the past few years, but they are about to be tested over the next 12 months.

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Oct - 2025 -
25 October
Zach Strickland, FW Market Expert & Market Analyst

Truckload capacity is falling faster than demand

Truckload demand has collapsed, largely due to the loss of transcontinental freight to intermodal, but tender rejection and spot rates remain on par to slightly higher than last year, an indication that capacity is under far more pressure than demand.

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11 October
Zach Strickland, FW Market Expert & Market Analyst

Spot rates climb but lack support

Reports of immigration services targeting truck drivers caused a sharp spike in spot rates this past week, but as of late week tender rejections remained steady. Weak demand may be hiding growing fragility in the market.

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Sep - 2025 -
27 September
Zach Strickland, FW Market Expert & Market Analyst

Trucking contracts held hostage by ongoing uncertainty

The truckload contract market has fallen into stagnation after what looked like a transition late last year. What are the takeaways heading into the late year bid season?

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20 September
Zach Strickland, FW Market Expert & Market Analyst

Truckload average length of haul hits new lows

Truckload carriers are not only hauling less freight, but moving it less distance. This has a compounding effect on keeping capacity loose as longer moves take up more capacity. If supply chain strategies normalize, it could have an impact on transportation markets.

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13 September
Zach Strickland, FW Market Expert & Market Analyst

Import demand falls below 2023 levels after erratic but strong first half

Tariffs and a confounding trade policy have helped boost import demand in the first half, but that appears to be settling out to finish the year.

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Aug - 2025 -
30 August
Zach Strickland, FW Market Expert & Market Analyst

Truckload demand jumps in front of Labor Day

Chart of the Week:  Outbound Tender Volume Index – USA SONAR: OTVI.USA The national Outbound Tender Volume Index (OTVI), which measures truckload demand, jumped 6.5% in the week and a half leading up to the Labor Day holiday weekend. While an increase is typical for this period, the scale of this rise is unusual. Let’s break down […]

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23 August
Zach Strickland, FW Market Expert & Market Analyst

Import slide continues after early peak

Are declining import bookings a response to erratic trade policy, or are there broader economic signals to be gleaned?

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09 August
Zach Strickland, FW Market Expert & Market Analyst

Freight demand on shaky footing as import bookings drop

Two of the three primary freight demand indicators have fallen into significant slides with only intermodal holding up, but for how long?

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Jul - 2025 -
26 July
Zach Strickland, FW Market Expert & Market Analyst

Truckload’s diminishing distance

Just in case ordering has diminished the truckload market’s utility, specifically for cross continental freight, but that mechanism may come undone later in the year.

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19 July
Zach Strickland, FW Market Expert & Market Analyst

Regional disparity grows as truckload capacity tightens

The widening gap between regional rejection rates underpins the growing fragility of the truckload market.

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12 July
Zach Strickland, FW Market Expert & Market Analyst

Maritime’s early peak masks rising trade and economic uncertainty

Container imports surged to a multi-year high in early July, driven by importers racing to recover lost time after tariff disruptions. While volumes spiked, this early peak doesn’t necessarily signal stronger demand.. As inventories grow more expensive to hold, maritime carriers are bracing for softer demand and more volatile shipping patterns in the months ahead.

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Jun - 2025 -
28 June
Zach Strickland, FW Market Expert & Market Analyst

Trucking market stalls in first half of 2025, despite tumultuous trade environment

Surface transportation rates took a hard right to start the year, thanks to shifting supply chain strategies and a slowing economy. Is this just a pause or is there further to fall?

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21 June
Zach Strickland, FW Market Expert & Market Analyst

Carrier revocations overachievement illustrates increasing market vulnerability

Chart of the Week:  Carrier Details Net Revocations – USA SONAR: CDNR.USA Carrier Net Revocations—which measure how many truckload operators (businesses) are exiting the industry—have remained unseasonably elevated throughout the first half of the year. The current pace of exits is 16% higher than during the same period in 2024. Although new authority issuances have increased this […]

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15 June
Zach Strickland, FW Market Expert & Market Analyst

Import demand recovers back to even with 2024

Container bookings data has rebounded back to previous year levels. Is a wave of freight coming to surface markets?

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08 June
Zach Strickland, FW Market Expert & Market Analyst

Economic uncertainty delays truckload market breakout

Uncertainty springing from erratic policy implementation in 2025 has made it challenging for businesses to make long-term commitments. That has kept the trucking sector from having its expected breakout moment this year.

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May - 2025 -
25 May
Zach Strickland, FW Market Expert & Market Analyst

Carriers have a West Coast bias

Capacity is tighter in the Eastern half of the U.S. as carriers appear to be stuck on or targeting the West Coast freight.

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18 May
Zach Strickland, FW Market Expert & Market Analyst

International Roadcheck tests trucking market

Truckload capacity tightened noticeably during the annual CVSA International Roadcheck inspection period.

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11 May
Zach Strickland, FW Market Expert & Market Analyst

How replaceable is China?

Shipping is ramping in parts of southern Asia as companies scramble to keep a buffer on inventories. How sustainable and effective is this strategy, and will it substantially mitigate the influence of prohibitive tariffs on China?

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04 May
Zach Strickland, FW Market Expert & Market Analyst

All eyes on Los Angeles with tariff impact looming

Southern California is at the epicenter of freight coming from China. Domestic demand patterns have not changed much since “Liberation Day,” but no one expects this to last.

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Apr - 2025 -
20 April
Zach Strickland, FW Market Expert & Market Analyst

Look to short-haul freight as an economic bellwether

Demand for loads moving less than 100 miles has been resistant to the intermodal shift. Its representation of consumer and manufacturing activity could be the key to staying on top of the economy amid extreme uncertainty.

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13 April
Zach Strickland, FW Market Expert & Market Analyst

Transportation demand shift looms in the fog of a trade war

During the COVID years, transportation providers were flooded with freight that needed to move yesterday. The current environment is flooded with freight that needs to move in a few weeks, maybe.

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05 April
Zach Strickland, FW Market Expert & Market Analyst

Flatbed market benefits from tariff uncertainty

The flatbed sector was caught off guard by the North American tariff threat, but other factors have contributed to the recent disruption for the open-deck market.

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Mar - 2025 -
29 March
Zach Strickland, FW Market Expert & Market Analyst

Surface transportation demand starting to soften

Until recently, surface transportation demand in total was relatively flat with shippers utilizing the rails more frequently. Annual intermodal growth has stabilized, with truckload demand eroding beyond the modal shift offset.

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Feb - 2025 -
23 February
Zach Strickland, FW Market Expert & Market Analyst

Resilient rejection rates illustrate truckload capacity’s decline

Truckload demand has stumbled over the winter, which has only helped keep capacity in a strong state of contraction – more than many realize.

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16 February
Zach Strickland, FW Market Expert & Market Analyst

Truckload rejection rates surge in largest US-Mexico cross-border market

Rejection rates that surged over 6% just before Christmas for loads out of Laredo, Texas, have unexpectedly remained elevated.

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09 February
Zach Strickland, FW Market Expert & Market Analyst

Winter spot rate slide a seasonal pattern

Rejection rate highs are getting higher, which means there is more potential for a significant softening that may feel like a full regression to some.

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01 February
Zach Strickland, FW Market Expert & Market Analyst

Slow market tightening apparent in spot-to-contract spread

The spot-to-contract rate spread is just now in line with 2019 levels. How much longer until we see a stronger response?

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Jan - 2025 -
25 January
Zach Strickland, FW Market Expert & Market Analyst

Inventory levels suggest demand will not be a concern in early 2025

There is more than meets the eye looking at the aggregate inventory level data. Retailers are shedding goods at a faster rate than their upstream counterparts, making the total look like a wash. This bodes well for 2025 from an economic perspective.

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18 January
Zach Strickland, FW Market Expert & Market Analyst

Winter weather has been more disruptive to transportation than hurricanes

Hurricanes garner most of the attention, given their threat to life and property, but from an operational point of view, transportation managers and providers should probably increase their focus on winter weather.

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11 January
Zach Strickland, FW Market Expert & Market Analyst

Truckload’s shrinking length of haul

There are some significant if subtle takeaways from the truckload markets’ shrinking average length of haul.

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04 January
Zach Strickland, FW Market Expert & Market Analyst

Rejection rates hit highest level since 2022 – but could have been higher 

Supply chain and transportation managers are trying their best to mitigate their exposure to what will inevitably be a more challenging environment in 2025.

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Dec - 2024 -
28 December
Zach Strickland, FW Market Expert & Market Analyst

Why are shippers increasing lead times?

Shippers are giving longer notice for contracted truckload carriers to pick up their freight. What does this mean?

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21 December
Zach Strickland, FW Market Expert & Market Analyst

Will the maritime momentum continue in 2025?

Import demand has increased over the past two years as companies have largely corrected inventories and navigated treacherous waters in the maritime industry.

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14 December
07 December
Zach Strickland, FW Market Expert & Market Analyst

Reefer market tightens: Rising tender rejections signal shifting dynamics

Rising reefer tender rejection rates suggest the refrigerated truckload market is facing a tighter transportation procurement environment.

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Nov - 2024 -
09 November
Zach Strickland, FW Market Expert & Market Analyst

Spot rates break out ahead of holidays

Spot and tender rejection rates point to a strong tightening in the national truckload market. Is this the end of the freight market recession?

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Oct - 2024 -
26 October
Zach Strickland, FW Market Expert & Market Analyst

Contract rates stabilize on shipper expectations

Truckload contract rates are starting to move higher in an environment where they have every reason to continue to fall.

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11 October
Zach Strickland, FW Market Expert & Market Analyst

Milton makes landfall on freight market

Hurricane Milton was the third large disruptor to transportation markets in three weeks. What happens next?

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Sep - 2024 -
28 September
Zach Strickland, FW Market Expert & Market Analyst

Freight market green shoots fade heading into October

Many of the signs of the end to the freight recession have faded, at least in the short run. A strike and the aftermath of a major hurricane are looming disruptors but probably not enough to sustainably shift the market. But the data still points to the end of this historically loose environment.

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14 September
Zach Strickland, FW Market Expert & Market Analyst

Intermodal gains share, but at what cost?

Intermodal providers are taking share with grace, but is it counterproductive to pricing gains?

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07 September
Zach Strickland, FW Market Expert & Market Analyst

Lackluster Labor Day gives no lift to trucking market

The truckload market appears to be increasingly stable through a period when it normally isn’t. While the immediate future appears uneventful, the holiday shipping season is anything but certain.

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Aug - 2024 -
31 August
Zach Strickland, FW Market Expert & Market Analyst

What the surge in empty container moves says about the freight market

Empty containers could be a strong transportation demand signal for September, but the market appears ready to handle it, for now.

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17 August
Zach Strickland, FW Market Expert & Market Analyst

Refrigerated truckload market grows more vulnerable as fall harvest nears

The lack of volatility in produce-hauling rates out of California this summer supports the idea that the refrigerated market has more than seasonal pressure pushing rates higher.

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10 August
Zach Strickland, FW Market Expert & Market Analyst

Unexpectedly strong import wave keeps rolling through peak season

Inventory pull-forward has been the driving theory behind container import growth, but data suggests that may not be as true as people think. What are the implications to domestic transportation markets?

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Jul - 2024 -
27 July
Zach Strickland, FW Market Expert & Market Analyst

Truckload contracts still falling despite increasing spot pressure

Why are truckload spot and contract rates moving in opposite directions, and what does that mean for the future?

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Jun - 2024 -
29 June
Zach Strickland, FW Market Expert & Market Analyst

Maritime shipping still on troubled waters

The international shipping market has once again destabilized, with no real signs of relief.

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22 June
Zach Strickland, FW Market Expert & Market Analyst

Cracks in trucking capacity show up in the South

The Southeast’s capacity issues do not appear to be originating from increasing demand, at least not from the region itself.

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15 June
Zach Strickland, FW Market Expert & Market Analyst

What nearshoring?

Maritime import demand for the U.S. is as strong as it has ever been, second only to the pandemic boom. What does this mean for the upcoming peak season, and how does it affect domestic transportation?

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08 June
Zach Strickland, FW Market Expert & Market Analyst

Summer shipping demand lifts truckload market

The freight market has not turned strongly yet, but some historical patterns may help map when it will.

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May - 2024 -
18 May
Zach Strickland, FW Market Expert & Market Analyst

Historic trucking rate disparity could cripple service in late ’24

The wide range of spot and contract rates being offered may help trigger a strong market shift later in the year.

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04 May
Zach Strickland, FW Market Expert & Market Analyst

It’s Florida season

Mother’s Day tightness has returned to the Florida refrigerated freight markets, but this year is different.

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Apr - 2024 -
27 April
Zach Strickland, FW Market Expert & Market Analyst

Abundant capacity is hiding freight pattern shifts

Demand pattern shifts are invisible in an oversupplied freight market, which may lead to problems once supply-and-demand conditions become more balanced.

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13 April
Zach Strickland, FW Market Expert & Market Analyst

Refrigerated market flatlines in the spring

The refrigerated truckload market has fallen back in alignment with the broader market this spring, but that doesn’t mean it will stay there.

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06 April
Zach Strickland, FW Market Expert & Market Analyst

Fuel costs show why transportation market is so challenging for providers

Operating cost inflation is largely hidden, but fuel costs help explain why the domestic truckload market is headed for a turn.

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Mar - 2024 -
30 March
Zach Strickland, FW Market Expert & Market Analyst

Tractor demand no longer necessarily a gauge for market health

Heavy truck orders are not an indicator of for-hire truckload market health and haven’t been since the pandemic ended.

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23 March
Zach Strickland, FW Market Expert & Market Analyst

Is Mexico becoming the new China?

Whether it is nearshoring, tariff bypasses or something else entirely, the Southern border is becoming increasingly important for domestic transportation.

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02 March
Zach Strickland, FW Market Expert & Market Analyst

Is the rate roller coaster about to turn?

Pricing trends and rejection rates are signaling a market shift is approaching. What should market participants do?

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Feb - 2024 -
24 February
Zach Strickland, FW Market Expert & Market Analyst

Have inventories found their sweet spot?

Inventory and procurement teams have earned their salaries over the past five years. Are they entering an extended period of stability, or is this only a rare moment of reprieve.

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17 February
10 February
Zach Strickland, FW Market Expert & Market Analyst

Trucking authority correction accelerates

The current level of deterioration is historically fast, meaning the truckload market has the increasing potential to flip to a much tighter environment without much notice.

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Jan - 2024 -
27 January
13 January
Zach Strickland, FW Market Expert & Market Analyst

Flatbed and refrigerated trucking poised to tighten in 2024

Flatbed and refrigerated truckload data suggests their markets may have floored for these two trailer types.

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06 January
Zach Strickland, FW Market Expert & Market Analyst

What the Red Sea conflict means for domestic transportation

The conflict in the Middle East may have late-year implications for the domestic transportation market.

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Dec - 2023 -
16 December
Zach Strickland, FW Market Expert & Market Analyst

Truckload supply and demand on collision course in 2024

The data does suggest that the supply of capacity and demand for its use is moving back toward equilibrium at a relatively fast clip.

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09 December
Zach Strickland, FW Market Expert & Market Analyst

The one pandemic-era trend that has stuck

Shippers are bucking history and giving carriers more time to pick up their freight in a relatively soft market. What could be causing this and will it stick?

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02 December
Zach Strickland, FW Market Expert & Market Analyst

Atlanta becomes casualty of imports returning to West Coast

Shippers are reverting to pre-pandemic shipping patterns, which may exacerbate the next freight market shift.

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Nov - 2023 -
18 November
Zach Strickland, FW Market Expert & Market Analyst

LMI showing transportation market flip is coming

The Logistics Managers’ Index has done a great job of explaining freight market capacity shifts over the past several years. The last few months are painting a picture of a market that is racing toward a correction.

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11 November
Zach Strickland, FW Market Expert & Market Analyst

Diminished inventories may boost holiday expediting

After a relatively easy year for shipping and rightsizing inventories, shippers may have set up a holiday season in which expedited shipments become more prevalent.

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04 November
Zach Strickland, FW Market Expert & Market Analyst

Key US lane shows soft freight market still vulnerable to shipping imbalance

The overall freight transportation market may be soft but the natural imbalance in the flow of freight is still able to create pockets of tightness.

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Oct - 2023 -
28 October
21 October
Zach Strickland, FW Market Expert & Market Analyst

How long will the capacity correction take?

It may not seem or read like it, but the trucking market is slowly tightening. The question is how much time till it is noticeable?

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07 October
Zach Strickland, FW Market Expert & Market Analyst

Truckload spot and contract rate spread remains unnaturally wide heading into bid season

Spot and contract rates have stabilized with an unnaturally large gap between them. Is this sustainable or just a pause before the fall?

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Sep - 2023 -
09 September
Zach Strickland, FW Market Expert & Market Analyst

Refrigerated truckload tender rejection rate spike temporary but telling

Removing future threats to demand, the refrigerated truckload sector supports the thesis that the truckload market has hit a floor.

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02 September
Zach Strickland, FW Market Expert & Market Analyst

The truckload capacity bubble is bursting

FreightWaves latest SONAR data addition suggests a wave of truckload capacity exits is coming this winter.

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Aug - 2023 -
27 August
Zach Strickland, FW Market Expert & Market Analyst

Truckload capacity tightens in August

National truckload tender rejections topped 4% for the first time since the holiday season last year. Is this a sign that the trucking market is turning the corner?

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19 August
Zach Strickland, FW Market Expert & Market Analyst

Border town boom is realigning the freight market

As companies are shifting their sourcing and logistics networks, it is changing the way transportation providers will have to manage their own businesses.

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05 August
Zach Strickland, FW Market Expert & Market Analyst

Contract rate decline takes pause despite significant spot market discount

Transportation providers are going to have to maintain an aggressive posture when competing for business during the upcoming bid season.

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Jul - 2023 -
29 July
Zach Strickland, FW Market Expert & Market Analyst

Unseasonable rise in demand provides much-needed optimism for transportation providers

An unseasonable upward trend in truckload tender volumes is giving domestic transportation providers the potential inflection point they have waiting for.

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22 July
Zach Strickland, FW Market Expert & Market Analyst

LTL rates bounce as Yellow struggles with union

The less-than-truckload sector has been disrupted by a very public dispute between Yellow and the Teamsters. Rates have already seemingly responded and may continue to see support.

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15 July
08 July
Zach Strickland, FW Market Expert & Market Analyst

Has the freight bubble burst?

There are some positive signs that the freight market has cleared most of the post-pandemic rubble, but full recovery is still a ways off.

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01 July
Zach Strickland, FW Market Expert & Market Analyst

Contract rate decline puts capacity at risk

If the spread between contract and spot rates narrows, capacity will become increasingly inconsistent in the second half of the year.

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Jun - 2023 -
10 June
May - 2023 -
13 May
Zach Strickland, FW Market Expert & Market Analyst

Companies’ drive for expanding margins threatens future freight demand

Companies are still trying to get their margins back to pre-pandemic levels with price increases on finished goods. This will continue to put freight demand at risk in the second half of the year.

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06 May
Zach Strickland, FW Market Expert & Market Analyst

Flatbed keeps riding post-pandemic wave

Flatbed capacity tends to be as erratic as its demand, making it harder to secure in general.

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