ThreatAdvice joins the Blockchain in Transport Alliance

ThreatAdvice a provider of cybersecurity education, awareness and threat intelligence announced today that it that it has been admitted into the Blockchain in Transport Alliance (BiTA). BiTA was founded to engage thought leaders within the transportation and technology industries who have a shared vision of leveraging blockchain technology within the supply chain with a goal of developing a standard framework, educating the market and encouraging its widespread adoption. ThreatAdvice currently provides cybersecurity education, awareness and intelligence solutions for transportation and other industries.

“ThreatAdvice is focused on providing our customers with the highest quality cyber education, preparedness, prevention and detection services with usability in mind,” said Jennifer Skjellum, director of blockchain and crypto innovation for ThreatAdvice. “We are committed to exploring solutions which allow us to leverage blockchain technology and to bringing innovative and secure solutions to our customers,” she said.

ThreatAdvice is currently using blockchain technology to create a tokenized engagement and reward system for the company’s cybersecurity-focused learning management system with the goal of exploiting the best properties of blockchain technology — including the incorporation of cryptocurrency in the ThreatAdvice platform to increase user engagement.

“ThreatAdvice is enthusiastic about the opportunity BITA affords to collaborate with other companies utilizing and exploring all the advantages of blockhain for the transportation community and beyond,” Skjellum said.

About ThreatAdvice

ThreatAdvice was founded in 2016 to provide companies of all types with comprehensive cybersecurity protection by offering tools to educate employees on good cyber practices, help identify and respond to an attack, simulate cyberattacks and provide actionable threat intelligence. The company currently has offices in Birmingham, AL, Orlando, FL and Chattanooga, TN.

About BITA

The Blockchain in Transport Alliance (BiTA), founded in August 2017, is a forum for promotion, education and encouragement to develop and adopt blockchain applications in the trucking, transportation, and logistics industry. BiTA’s goal is for members to participate, discuss, create and adopt industry standard uses of blockchain applications and to provide clarity and direction for the development of blockchain technology in the trucking industry in a manner that will create efficiency, transparency and foster trust.

Stay up-to-date with the latest commentary and insights on FreightTech and the impact to the markets by subscribing.

Upcoming FreightWaves Events
Compliance

Brokerage Compliance Symposium

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Awards

F3 Awards Dinner

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
FreightTech

F3: Future of Freight Festival

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

October 27, 2026 – October 28, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Compliance Brokerage Compliance Symposium Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
Awards F3 Awards Dinner Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
FreightTech F3: Future of Freight Festival Oct 27 – Oct 28 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now

Trevor Willingham

Marketing / Social Media