CBRE sees tolerable 2020 slowing in U.S. industrial real estate

Food and beverage gaining warehouse traction (Photo: Jim Allen/FreightWaves)

The 2020 outlook for U.S. industrial and logistics real estate, as seen through the eyes of real estate services giant CBRE Inc. (NYSE:CBRE), could best be described in the way that the company views the country’s commercial real estate market next year: slowing but sufficient.

Available industrial supply will exceed demand in 2020, a phenomenon that has been absent from the market for the past seven to eight years but has resurfaced recently with more capacity coming online to meet the surge in e-commerce demand and the need to build fulfillment and delivery centers closer to the end customer who demands ever-faster times. As a result, the industrial market’s 38-quarter streak of positive net absorption, where the amount of leased space exceeds the amount of vacated and available space, will be hard to sustain next year, CBRE said.

Still, rents are expected to rise 5% year-on-year, CBRE forecast. This may indicate demand that has been on a multiyear tear simply downshifting to tight from ultra-tight and demand remaining strong enough to justify price hikes. CBRE did not discuss specific trends in its report.

The sector should face little impact from geopolitical risk next year, CBRE said. Industrial real estate has been mostly immune from the various trade conflicts, though there had been concerns expressed by some companies that investors had grown more cautious in the wake of the multiple uncertainties. Warehouses account for about 60% of the company’s industrial and logistics segment.

The industrial sector, along with other commercial real estate categories, will benefit from favorable macroeconomic conditions next year, the report predicted. Commercial real estate investment returns should remain stable, with decent returns and moderate risk, the firm said. This will look especially attractive given historically low global bond yields and increased equity market volatility, CBRE said. Investment volumes should range between $478 billion and $502 billion, about the same as the prior two years. 

In addition, foreign investment should rebound next year after a pullback in 2019 as a marked drop in sovereign governments’ hedging costs due to lower U.S. interest rates spurs more foreign capital to compete for U.S. assets, CBRE said.

Upcoming FreightWaves Events
Compliance

Brokerage Compliance Symposium

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Awards

F3 Awards Dinner

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
FreightTech

F3: Future of Freight Festival

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

October 27, 2026 – October 28, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Compliance Brokerage Compliance Symposium Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
Awards F3 Awards Dinner Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
FreightTech F3: Future of Freight Festival Oct 27 – Oct 28 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now

Mark Solomon

Formerly the Executive Editor at DC Velocity, Mark Solomon joined FreightWaves as Managing Editor of Freight Markets. Solomon began his journalistic career in 1982 at Traffic World magazine, ran his own public relations firm (Media Based Solutions) from 1994 to 2008, and has been at DC Velocity since then. Over the course of his career, Solomon has covered nearly the whole gamut of the transportation and logistics industry, including trucking, railroads, maritime, 3PLs, and regulatory issues. Solomon witnessed and narrated the rise of Amazon and XPO Logistics and the shift of the U.S. Postal Service from a mail-focused service to parcel, as well as the exponential, e-commerce-driven growth of warehouse square footage and omnichannel fulfillment.